Introduction

ACKO is India's first digital-native insurer, known for its technology-led approach to transparency, speed, and customer trust. As the organization scaled rapidly across products, talent, and leadership layers, its compensation and rewards ecosystem needed to evolve in parallel.

With a growing workforce and increasing complexity in fixed pay, variable pay, and ESOPs, ACKO sought a more structured, accurate, and scalable way to manage compensation cycles—while strengthening employee trust and leadership decision-making.

Challenges

• Spreadsheet-driven workflows limited scalability, governance, and control as the workforce expanded.
• Manual calculations led to higher risk of errors, rework, and version conflicts.
• Lack of real-time simulations slowed scenario planning and made leadership decisions reactive.
• Compensation communication relied on multiple static templates, delaying rollouts.
• Increasing ESOP and long-term incentive complexity demanded greater precision and clarity.
• Limited visibility for business leaders into compensation data and outcomes.
• Need to improve transparency and employee understanding of total rewards.

Solution with CompUp

• Unified Rewards Platform: End-to-end compensation management for mid-year and annual cycles covering 1,500+ employees.
• Centralized Logic & Automation: Complex eligibility rules, calculations, and validations handled seamlessly with zero manual intervention.
• Real-Time Leadership Dashboards: Business leaders empowered with structured, data-backed insights and simulations.
• Personalized Total Rewards Statements: Fully customized statements combining fixed pay, variable pay, and ESOP value.
• Dynamic Communication: Shift from multiple static letters to a single logic-driven template, ensuring consistency and speed.
• Digital Offer Experience: 514+ customized offers delivered seamlessly through a modern, automated workflow.
• Post-Offer Engagement: 11 tailored journeys with joining probability prediction to strengthen candidate experience.

Results & Impact

• Compensation letters released in minutes instead of weeks, enabling near-instant communication.
• 75% acceleration in annual increment cycles, significantly improving execution speed.
• 100% accuracy and data integrity through elimination of manual calculations and version conflicts.
• Improved transparency and trust via personalized Total Rewards Statements.
• Sharper, data-driven decision-making for HR and business leaders.
• Stronger employer brand and candidate engagement through a modern digital offer experience.
• Transition from fragmented workflows to a future-ready, scalable rewards infrastructure.

Looking ahead, with CompUp as the backbone of its rewards ecosystem, ACKO has built a scalable foundation that supports faster decision-making, clearer communication, and enterprise-grade governance. As the business continues to grow, its rewards processes are now positioned to evolve seamlessly—delivering lasting trust, transparency, and employee engagement aligned with ACKO’s long-term ambition.